Launch Your Own Sauce & Chutney Brand with Aditi Foods (Private Label)
A step-by-step DIY guide to build a profitable private label for ketchup, hot sauces, peri-peri, mayo, schezwan, green chutney, imli, mint-corriander, and more—using Aditi Foods as your trusted manufacturing partner.
Why Private Labelling Works
- Faster go-to-market: Skip capex on plant & machinery—start selling sooner.
- Consistent quality: Leverage experienced manufacturers and standardized processes.
- Focus on brand & sales: Spend your time on positioning, distribution, and growth.
- Flexible product portfolio: Launch multiple SKUs, pack sizes, and cuisines without scaling your own production.
Partnering with Aditi Foods
Aditi Foods is a reputed Indian manufacturer for sauces, chutneys, spreads, and condiments, offering private label / contract manufacturing support—from recipe development to compliant packaging and dispatch.
R. S. 655, J. B. PATIL Ind. Estate, Nerla, Pune–Bangalore Highway,
Tal-Walwa, Dist-Sangli, Pin-415406, Maharashtra, India
Phone: (+91) 2342-278550 / 278592
Aditi Udyog Bhavan, ST Stand Road, Islampur,
Dist. Sangli, Pin-415409, Maharashtra, India
Step-by-Step: Start Your Sauce / Chutney Brand
1) Market Research & Positioning
- Choose your cuisine focus (Indian, Indo-Chinese, continental, Mexican, fusion).
- Identify gaps: low-sugar ketchups, clean-label chutneys, premium peri-peri, kids’ spreads, HoReCa packs, etc.
- Benchmark price points, pack sizes (200g, 500g, 1kg, HoReCa pouches), and competitor claims.
2) Recipe & Sensory Development
- Submit brief: taste profile, spice level, allergens, clean-label preferences, shelf-life goals.
- Request lab samples; iterate with blind taste tests and shelf-life observations.
- Lock final spec: Brix/viscosity, pH/aw range, ingredient list, nutritional panel target.
3) Compliance & Certifications (India)
Work with your consultant/manufacturer to confirm what applies to your case.
- FSSAI registration/license for your entity and compliant labeling.
- GST registration for invoicing and input tax credit.
- Trademark for brand name & logo (recommended).
- IEC for exports (if applicable) and destination-market labeling.
- Label compliance: name & address, veg/non-veg logo, net qty, MRP, batch/lot, MFD/PKD, best-before, nutritional info, ingredients, allergens, storage, FSSAI license no., customer care.
4) Packaging & Branding
- Primary packs: glass jars, PET bottles, pouches, sachets; caps with liners for seal integrity.
- Secondary: mono cartons/shrink; transport: corrugated shippers with dividers.
- Design for shelf impact + e-commerce thumbnails; ensure barcode (EAN/UPC) readiness.
5) Production & QA with Aditi Foods
- Confirm MOQ, lead time, and production slots based on seasonality and ingredient availability.
- Approve artworks → print → procure → trial → first commercial run.
- QA checkpoints: raw material checks, in-process controls, final micro/physico-chemical tests, retention samples.
6) Launch, Distribution & Growth
- Start with priority SKUs + marketplaces; build repeat via bundles and samplers.
- Mix channels: general trade, modern retail, HoReCa, quick commerce, D2C website.
- Collect reviews; adjust pricing, pack sizes, and flavors based on sell-through and feedback.
Quick Checklists
Brand Readiness
- Registered entity & GST
- FSSAI license (your role) and FSSAI-compliant labels
- Trademark filed (recommended)
- Finalized recipes & specs
- Approved artworks & barcodes
What to Share with Aditi Foods
- Product list + benchmarks
- Target price bands & volumes
- Preferred packaging (material + sizes)
- Label copy & compliance requirements
- Dispatch & delivery preferences
FAQs
Can I provide my own recipe?
Yes. Share your recipe/brief; samples can be developed for approval before commercial runs.
Who handles labels and packaging?
You provide approved designs; Aditi Foods can coordinate compliant printing and packing per your brief.
What about MOQs and lead times?
These depend on SKUs, packaging, and seasonality. Discuss your monthly/quarterly forecast to plan slots.
Can I export?
Yes, with destination-market compliance. You’ll typically need an IEC and country-specific labeling.
How do we ensure quality?
Define specs up-front; use batch COAs, retention samples, and periodic audits for ongoing assurance.
Prefer WhatsApp or call? +91 2342 278550 / 278592
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